Background
Zaap.ai is a UK creator economy startup founded in 2021. The platform is an all-in-one toolkit designed for content creators to streamline their online presence and monetization efforts. It combines the functionality of platforms like Linktree, Gumroad, and Mailchimp, offering a comprehensive suite of features for building and managing a creator's online footprint.
Challenges
Zaap’s target customers are entrepreneurs and creators. Typically not an industry used for cold email outreach since individuals are less receptive to being cold approached by companies.
The main goal of Zaap’s campaign was to make each email feel as human-written and natural as possible. If the leads thought this was an automated email, it wouldn't work.
Solution
The Shift to a Personalized Cold Email Strategy
Zaap embraced a hyper-personalized approach. Using a combination of AI tools, such as GenPage, the end result was emails that undoubtedly felt like a human had taken the time to send each one.
Implementing the Strategy with GenPage
Setup & Tech Stack
List Building: Zaap used Phantom Buster to scrape creators from Instagram
Personalization: Zaap used GenPage to create a custom landing page for each creator
Email Sending Platform: Zaap used Instantly to send emails at scale
The Result: Campaigns That Resonate and Convert
Prospects felt like time and care were put into the email they received. It was personal and felt intentional.
Prospects felt compelled to respond, even if they weren’t interested in Zaap, just to say thanks for reaching out.
The Impact of Personalization
Zaap’s campaign was a clear success with a 25% average reply rate (which usually sits around 1-2% for cold outbound)
Success with GenPage
A testament to GenPage’s effectiveness, the Zaap founders shared their excitement about landing many large creators to switch to Zaap, directly attributed to the outreach efforts fueled by GenPage.
Conclusion: Revolutionizing Cold Email with Personalization at scale
