LeadCat helps recruitment agencies scale effortlessly with a fully managed cold email and lead generation system. Their mission is to equip recruiters with a steady stream of high-quality client leads - without the burden of manual prospecting.
Founded in 2024 and rapidly expanding, LeadCat stands out for its tech-driven, hyper-personalized outreach strategy and was an early adopter of GenPage.
Recruitment agencies often face challenges with cold outreach efficiency, with industry benchmarks indicating it takes over 5,000 emails to secure a single booking. LeadCat set out to test whether personalized landing pages could dramatically improve conversion rates.
Key challenges included:
To validate their hypothesis, the LeadCat team conducted an A/B test to measure the impact of personalized sales pages on reply and meeting rates.
The email strategy was straightforward: run an A/B test to compare the effectiveness of emails with and without a GenPage link.
For Campaign A (Feb 28, targeting people in Florida), the email structure was:
For Campaign B (Feb 25, targeting people in Florida), the structure included an additional GenPage link:
This test aimed to determine whether personalized landing pages would significantly impact reply and meeting rates:
List Building: LeadCat used Clay and Persana to find and validate the emails of their prospecting list
Personalization: LeadCat used GenPage to create a hyper-personalized page for each prospect
Email Sending Platform: LeadCat used Smartlead to automate their email outreach
By running a true A/B test - where the only variable was the inclusion of a GenPage link - LeadCat demonstrated that GenPage significantly improved cold outreach performance, reducing the industry average for securing a booking by more than a third.
This approach not only increased response rates but also minimized wasted outreach efforts. As a result, the LeadCat team successfully booked three meetings (ongoing) and secured two new retainer clients, reinforcing the impact of personalized engagement in capturing attention and elevating professionalism in outbound outreach:
Personalization drives engagement! By taking an extra step to tailor their outreach, the LeadCat team effectively highlighted their unique value proposition in a compelling way. This approach resonated with their ideal customers, leading to increased interest, positive replies, and booked meetings:
After further guidance from the GenPage success team, LeadCat has decided to expand its outreach strategy to LinkedIn, taking advantage of LinkedIn's inbox display, which showcases GenPage’s personalized meta titles, descriptions, and open graph images to drive higher engagement:
As they continue refining their page strategy, one thing is clear: text-only outreach is a thing of the past!
If you'd like to try GenPage for your own outreach, feel free to book a demo with us to get started - we're excited to help you succeed!
