Background
Adriel, founded in 2017, is a SaaS marketing analytics platform with offices in Seoul, South Korea, and Austin, Texas. They provide an end-to-end ad operations platform that consolidates all marketing data in one place, enabling marketers to make data-driven decisions efficiently and without tedious manual work. With over $17 million in funding, Adriel supports an impressive portfolio of 6,500+ clients, including industry leaders like LG, Cirque du Soleil, Asics, and more.
Challenges
The Adriel team was invited to attend VivaTech for the second time as a laureate of Orange's AI challenge. They aimed to maximize their attendance by meeting with prospective buyers and industry leaders. However, as with any trade show, competition for time and attention was intense, with many attendees seeking opportunities to showcase their products. To secure valuable meeting slots, Adriel needed to stand out in their pre-show outreach. They sought a platform that would help them:
Solution
The ABM Approach
Adriel decided the best solution was to create a dedicated landing page for each prospect in their pipeline. These pages provided the necessary space to display key information and visuals about their software solutions. Using GenPage's customization tokens, Adriel made each page feel uniquely tailored to each prospect. They incorporated both Adriel’s and the prospect's brand identities, along with personalized touches like the prospect's first name, company name, and custom media (image + video).
Implementing the Strategy with GenPage
Setup & Tech Stack
List Building: Adriel used Instant Data Scraper to scrape a list of VivaTech attendees from their official website
Enrichment: Adriel used Clay to generate LinkedIn profiles for attendees
Personalization: Adriel used GenPage to create a custom landing page for each attendee
Email Sending Platform: Adriel used La Growth Machine to automate their LinkedIn + Email outreach
The Result: A Successful, Meeting-Fueled Event
VivaTech attendees, anticipating a flood of generic emails, were pleasantly surprised to receive highly personalized messages from Adriel.
This attention to detail and effort in outreach showcased the dedication of the Adriel team, allowing them to stand out in crowded inboxes. As a result, Adriel successfully secured a significant number of booked meetings.
The Impact of Personalization
Adriel's campaign was a roaring success with a 30% meeting booked rate. While we'd love to take all the credit for these impressive results, it is important to note that the Adriel team had a highly segmented audience and top-notch copywriting in addition to GenPage 😁
Success with GenPage
The Adriel team has now made GenPage an integral part of their outreach sequences. They are experimenting with various landing page structures and designs to define top performers for their unique ABM approach.
Conclusion: Personalize Your Outbound, Book More Meetings!
